FOR IMMEDIATE RELEASE:

EasyCare launches new "I Believe" Advertising Campaign

Tucson, AZ March 19, 2007 EasyCare, Inc. has launched a new advertising campaign entitled "I Believe in EasyCare Hoofboots". The first ads will feature horse trainer and two-time Road to the Horse winner Clinton Anderson. Clinton believes in the benefits of using hoof boots: "In the transitional period (to barefoot), which is anywhere between three and six months, if you want to continue riding your horse, you need to protect his feet. This is where the boots come in. I use these boots on any horse with bare feet that are not conditioned to the harsh conditions of trail riding just yet. The boot, as far as I'm concerned, does not hinder the horse's performance one little bit. You'll be amazed at how easy it is."

EasyCare hoof boot customers that feel the same way have an opportunity to also be featured in the ads. Interested parties may submit their high-resolution photos and a few sentences on their positive experiences using EasyCare hoof boots through the www.easycareinc.com website or in an email to: admin@easycareinc.com

EasyCare, Inc. has been a leader in the hoof boot industry for years, beginning with the invention of the Easyboot back in the early 70’s. Since then, the need for boots has grown tremendously as more and more horse owners see the healthy advantages of pulling shoes and switching to natural hoof care. EasyCare is excited about being part of this growing trend. For more information please contact EasyCare, Inc., at 1-800-447-8836,

e-mail: admin@easycareinc.com or visit our website at www.easycareinc.com.